The purpose is to set up the accessories and merchandise business line for an Automobile Organization and to leverage upon the popularizing biking culture through brand extension initiatives.
1. Developing a successful and profitable Business line for Accessories & Merchandise with a long term vision
2. Create short-term, mid-term & long term plan for Accessory & Merchandise Business
3. Achieve the organisational objectives for Top line, bottom line growth and enhance the overall Corporate imagery.
4. Responsible for over all P&L of the Division.
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