The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company’s editorial style. An effective writer works independently and consistently meets deadlines.
Responsibilities for Content Writer
Produce well-researched content for publication online and in print
Organize writing schedules to complete drafts of content or finished projects within deadlines
Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content
Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications for Content Writer
Proven record of excellent writing demonstrated in a professional portfolio
Impeccable grasp of the English language, including idioms and current trends in slang and expressions
Ability to work independently with little or no daily supervision
Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
Ability to work on multiple projects with different objectives simultaneously
Strict adherence to the style guides of each company and their policies for publication
Good time management skills, including prioritizing, scheduling, and adapting as necessary
Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
Familiarity with each client’s requirements and the company’s brand image, products, and services
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