Job Discription
The ASM for the events team will have high ownership, bias for action, would be willing to learn and be curious and, invent and simplify on a daily basis. He/She will support the team in providing a differential customer expereince during events and the repsonibilities would include but not limited to:
Key job responsibilities
1. Provide support during events specially with respect to merchandising so that we can broaden the scope of tier one events and focus on providing a differential experience for the existing and new customers. Also the ideal candidate should be able to provide customer insights, support in driving Traffic , drive new, repeat, dormant and prime customers
2. Own end to end Prime specific marketing assets / merchandising , driving discoverability & content for Prime specific coupons, promotions & experiments closely working with central marketing team to get allocation of assets
3. Execution of experiments on OHL PLA, Associates & New traffic channels to drive higher SoS for OHL
4. Build integration in existing stores/ OHL merch assets to target lapser specific promotions/ content driving repeat & reactivation (merchandising around Free delivery on next order, coupons specific to drive First three purchases for customers, targeting already lapsed customers with relevant merchandised content through A.in existing merch slots, emails & push)
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