Roles and Responsibilities
· Understand the assigned brands positioning, and indications along with the competitor research. Consistently generate new creative concepts and ideas. Stay up to date on new trends and updates in the market
· Develop a thorough understanding of key aspects of the business and products to be able to develop high quality content across all business use cases and customer segments. Write layman friendly content across platforms like google ads, FB, Insta, Twitter, YouTube, Pinterest, etc.
· Assimilate and convey product benefits and broader value propositions in a concise and effective manner.
· Partner with internal stakeholders to represent the organizational and product capabilities in the content across key channels and platforms
· Own the development of guidelines for the editorial tone, style, and voice of the content across core channels (website, campaigns, publications, social)
· Help create thought content, including but not limited to – blog posts, social media posts, whitepapers, infographic content, video scripts, case studies, newsletters, website content, brochures, press release, etc.
· Develop and manage a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
· Perform regular content audits to ensure all content is up to date and to identify opportunities for new content.
· Work across the organization to ensure that content and messaging are consistent and accurate across channels and within the brand standards
· Proofread content and edit content produced by other members of the team.
· Excellent writing skills, as well as the ability to communicate & collaborate effectively.
· The ability to consistently meet tight deadlines
· Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
· Create content marketing campaigns to drive leads & subscribers use SEO best practices to generate traffic to our site.
· Actively manager & promote our blog, and pitch articles to relevant third-party platforms.
· Analyze content marketing metrics & makes changes as needed.
Job Types: Full-time, Regular / Permanent, Contractual / Temporary, Freelance, Internship, Fresher
Contract length: 6 months
Pay: ₹20,000.00 – ₹50,000.00 per month
Benefits:
Schedule:
Experience:
Language:
Job Description To ensure that all employees from the process assigned to are provided with knowledge of the business practices,...
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