Abbott is Looking for Area Business Manager Full Time

PRIMARY FUNCTIONS/ JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES

Primary Function / Primary Goals / Objectives:

The Area Business Manager is responsible for planning, directing and coordinating overall sales activities and strategies across the assigned region, while increasing sales, profits and market share on a long term basis. 

Also responsible for building up a strong and high performance team at regional level.

Major Responsibilities:

The role requires a self-driven individual with openness to learn and try new things since it is an evolving category. Execution excellence is also a key success factor for this role.

• Developing Continuous Glucose Monitoring (CGM) as the first choice for Diabetes Monitoring.
• Targeting accounts based on potential and achieving targets on monthly and yearly basis for the assigned region.
• Focus on new patient acquisition as the primary goal to align with and strengthen the current market leadership position that FreeStyle Libre has. This includes both to HCP and DTC activations within the  HCP setting.
• Develop area and account wise strategy to ensure achievement of the company goals. Driving execution excellence will be the key.
• Achieving forecast accuracy for the region on monthly basis.
• Ensuring correct reporting of stocks at customer level and taking appropriate action to mitigate business risk.
• Develop key stockists and diabetes pen centres to support the increasing demand for the CGM category.
• Providing and executing omni-channel strategic and tactical plan to the team in terms of sales/business planning.
• Key Account management – Acquisition and retention of key customers and ensuring uptake of CGM among all major hospital chains in the given region. Assigning territory to area managers and territory managers for effective coverage. Direct account responsibility for large and strategically important HCPs and accounts.  
• Manage sell in for the region to support the ZBM as well as support for digital tool adoption for the HCPs.
• Ensure all activities are conducted as planned. Chalk out a activity plan for the region and ensure proper reporting of the same.
• Ensure adherence to Company Operational and Sales procedures by adherence to various SOP’s.
• Compliance to budget in case of operational expenditures.
• Helping Human Resources with personnel selection, development of performance standards, employee development and training.
• Maintaining reporting compliance for self and team.

Supervisory / Management Responsibilities:

Exempts

Non-Exempts

Direct Reports:

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Indirect Reports:

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JOB SPECIFICATIONS:

Minimum Skill, Education, Experience

• Graduate in any discipline from reputed institute/ university (preferably B. Pharm or B.Sc)
• 8-12 years of sales experience, with 3-5 years of progressive sales management experience.

KEY REQUIREMENTS:

COMPETENCIES

• Excellent strategic planning and project management skills
• Strong written and oral communication skills
• Strong interpersonal skills.
• A high degree of social confidence and presentation skills.
• Excellent time management skills; ability to set priorities
• Ability to determine short and long range business needs
• Must possess strong problem solving techniques
• A high degree of computer literacy  
• Must be willing to reside within the  assigned area
• Must be willing to travel 40-60% during the work week.

Accountability / Scope:

Summary of Position: Accountable for directly driving sales in assigned region.

This position interfaces frequently with Field Sales, Marketing and the company’s Customer Base. Interruptions are normal, routine and frequent. Travel schedule is extensive resulting in minimal office time. Compensation and recognition are tied directly to personal performance. Involves considerable freedom to structure and manage work independently. Evaluating information critically and making decisions based on the data are important. Social confidence and the ability to speak in a clear and articulate manner are important. Ability to read behavioral cues and establish/maintain close business relations is critical. Ability to persuade and influence without direct control is also important. Requires extensive short-term and long-term planning skills. Effective personnel management skills are critical.