SPENTO PAPERS (INDIA) LLP
Job Description
- Regional marketing manager provides market opportunity assessment for key markets, including analysis of: market size, growth rates, key trends, competitive landscape, market segmentation, SWOT, five forces, etc. Sample responsibilities for this position include:Working together with EMEA Segment Managers to input local market/customer intelligence into segment landscape analysesCreate and implement annual marketing plans, defining the marketing mix that drives familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions conversion and retention of businessExecute market-facing segment activities through optimum mix of media including web, video, email, social media, and print communicationsEnsure quality of translated material into local language (Spanish) for all centrally produced marketing assetsCraft marketing approach for specific events which adapt national product offerings or messages so that they resonate with consumers in each specific localeOversees development and execution of B2B sales materials, marketing tactic execution, B2B public relations, B2B events, and B2B corporate trade/sponsorship relationshipsReport on market trends and major events occurring within region (convention calendars, market insight, developer construction)Build and identify audience segmentations in the communityLead monthly reportingProvide insight