Our client, a D2C personal care brand, based out in Gurugram is looking for a Category Manager. The ideal candidate would be responsible for establishing, maintaining, and strengthening the portfolio’s position. They will be responsible for leading the brand planning process to develop brand strategy/action plans based on analysis & understanding of consumer needs.
Role & Responsibilities:
1) Portfolio planning – category / brand planning
– Establish, maintain and strengthen the portfolio’s position
– Lead the brand planning process to develop brand strategy/action plans based on analysis & understanding of consumer needs and brand’s vision in order to achieve company goals
– Environment scan to update on emerging opportunities, risk areas and amending plans as needed
– Developing strategy and implementation plans to drive long term growth by identifying relevant consumer need states and occupying the same through new brands
2) P&L delivery
– P&L responsibility for portfolio
– Develop annual budget for the portfolio, build sales forecast by liaising with sales team, develop annual plan including detailed activity calendar to deliver brand targets
– Drive optimum and effective resource allocation between activities to achieve the brand growth and brand health objectives
3) Lead communication development and execution
– Develop relevant and meaningful insights for the brands
– Lead and challenge advertising agency in developing strategies and communication
– Lead development, execution and evaluation of all advertising
4) Lead media strategy / planning process, media buys and execution of media plans
– Lead the media strategy and media planning process
– Lead the media deals and media innovations process and build in continuous improvements
– Ensure development, execution and evaluation of media plans
– Work with media agency and consultant to improve the media plan effectiveness and efficiency
5) Lead Innovation Development and Launch
– Lead the innovation work on the portfolio and brands
– Identify key existing gaps within current portfolio and brands and develop platforms for brand specific innovations
– Lead product development process and work with other departments for the same
– Launch new products that meet expectations & deliver business results
6) Lead research and analysis
– Lead relevant category and brand research for generating consumer insight / validating brand strategies
– Gather and analyze relevant information to make the best recommendations and confident decisions
– Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, and qualitative / quantitative research
– Understand consumers, derive and leverage consumer insights to find solutions to brand issues
7) Manage Key Relationships
– Ensure alignment across stakeholders on all key projects
– Manage relationships across departments and partners to ensure seamless functioning
– Developing strategy and implementation plans to drive long term growth by identifying relevant consumer need states
8) Lead the PR activities for the portfolio
– Work with PR agency to develop brand specific PR plans
– Use PR as a multiplier to maximize the impact of marketing activities
We are looking for full time speech therapist in pediatric based rehabilitation centre located in vijaynagar, bangalore. Both fresher and...
Apply For This JobJob Number 23211634 Job Category Food and Beverage & Culinary Location The Westin Hyderabad Hitec City, APIIC Software Layout, Hitec...
Apply For This JobJob Description Description: Direct responsibility for proper implementation of all Trade Marketing & BTL activities in the assigned geography Job...
Apply For This JobResponsibilities: Lead the identification of new business opportunities and strategic partnerships. Develop and execute comprehensive business development strategies aligned with...
Apply For This JobDescription Managing large amounts of inbound and outbound calls in a timely manner Following call center scripts when handling different...
Apply For This JobFocused in revenue generation through Leasing & Sales of Commercial & Retail. Managing leasing transactions from sourcing, inspections, proposals, negotiation,...
Apply For This Job