Key Duties & Responsibilities:
– To achieve brand objectives using various paid & organic media formats on EC platforms.
– Set up & optimize paid promotions on EC portals to grow SKU visibility and business.
– Analyze and improve customer purchase journey on the platform for brand.
– Need to enhance the consumer experience on various E-commerce sites and enhance brand visibility.
– Consistently review, analyze campaigns & document them in reports.
– Strong knowledge of digital Media planning & buying, marketing & Fashion Trends and experience in Search Engine Marketing (SEM).
– Monthly & Quarterly report creation for performance review including CPM and CPC.
– Learnings to be documented systematically – A/B tests, new creative performance and so on.
– Continuously evaluate marketing initiatives & take corrective measures to optimize output.
– Error-free, timely processing of platform-wise marketing invoices.
– Should have experience in Customer Relationship Management and Consumer Experience Management.
– Candidate has to be a team player as needs to collaborate with internal and external stakeholders to achieve the business goals.
– A strong grip on negotiation skills, analytical mindset and organization skills.
– Database management & Assessing impact of changes on multiple aspects of business.
– Logical reasoning, Planning Skills & Work Prioritization of task.
Qualification & Experience:
– Must have 4 to 8 years of experience in Digital Media planning, Competition benchmarking, E-Commerce marketing, Omni channel marketing, Social Media Marketing.
– Any Graduate, B.Tech/MBA with strong academics with 60% throughout is preferred.
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