Responsibilities:
– New Client acquisition (Revenue generation through FCT sales of Channels for Movie Promos – Studios/Productions houses)
– Establish and monitor performance benchmarks and media cost with agencies.
– Maintaining effective relations with key production houses to ensure customer satisfaction and generate avenues for repeat and continued business
– Have the ability to interface & discuss with marketing heads etc. across all levels of the corporate hierarchy
– Manage and supervise a team in day to day media management while also leading the process of strategic media planning/ execution and serving as a resource for the team
– Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
– Regularly report advertising campaign results (including revenues and costs)
– Achieving division targets on the quarterly, half yearly and annual basis
– Tailing full movie buying or exclusive BB channels on every movie which release in India
– Forming long terms relations with marketing heads of studios, TV Channels heads and Other vendors
– Create new campaigns to reach a broader audience
– Ensure a cohesive advertising message across campaigns
– Expanding the base of clients and opening new avenues of revenues for the media division
– To expand the bases to Radio, Print and Out of home.
Qualifications:
– Proven work experience in Ad sales/Media sales
– Presentable and smart in appearance
– Good with powerpoint presentations and excel sheets
– Interpersonal skills and ability to interact with studios and corporate clients
– Ideation for content tie up with TV channels
– Knowledge on FCT sales / TV media planning
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