As performance campaign manager, you will be primarily responsible for executing campaigns indifferent DSP platforms (Appnexus, DV360, Tra trade Desk, Amobee, Adobe, Amazon, etc) and optimizing them to achieve the desired performance KPIs. You will proactively work towards innovations and process improvement within the Ad Operations team.
Responsibilities:
Optimize programmatic campaign strategies on DSP Platforms
Campaign creation, data onboarding, A/B testing, foresight in campaign structure to prepare for optimizations and KPI achievements, setting bid strategies, supply optimization, etc.
Manage campaign scaling and pacing to evaluate performance KPI delivery
Identify and implement optimizations
Understand how to manage different types of goals and requirements (awareness, branding,cost per action CPA, viewability, brand safety)
Working on a CPM model, work towards optimizing the campaign to deliver the desired performance metrics (form fill, install, leads, etc.) based on the campaign requirement
Create a feedback loop and proactively suggest recommendations to sales. Help sales in adding successful strategies in the media planning phase. Help sales to set the right and achievable KPI/expectations for the clients
Keep the stakeholders, including clients and internal team members, updated with the campaign performance. Work on delivery and tracking reports
Work with internal teams & turn available data into actionable insights, provide consulting suggestions and device strategies for continuous campaign improvement
Requirements:
Graduation degree
Fluent English
You should have at least 1-3 years’ of experience in launching, managing and optimizing campaigns using programmatic demand side platforms (DSP)
At least 1-3 years’ experience working on different self-serve DSPs (e.g. DV360, TradeDesk, Appnexus, amobee, Trade desk)
Experience as a programmatic trader setting up and optimizing campaign strategies
Knowledge of Open RTB, DSPs, Exchanges and different ad formats
Interpreting campaign data and providing strategic recommendations. Data analysis skill is a must.
Strategies and tactics across all channels including but not limited to Display, Video, Native, Audio, Connected TV, and more.
Job Types: Full-time, Fresher
Salary: ₹400,000.00 – ₹700,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
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+91 9611525444
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